" You don't have to be tall to reach the stars."
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2020 Looney Tunes x KFC Kids | Created by Nici & her team
Published work: Visual & concept design for KFC Spring Season Kids' Meal combo.
Client: KFC Kids' Meal
Brief: Created a social media-wise campaign for the Seasonal Meal Combo to help increase the sale and market awareness. Toys are the main selling points for the campaign.
Concept: "Hello Spring" The spring season and the Looney Tunes Family are coming to KFC, this time's toys will be the ones under the spotlight. So we came up with the core idea of "Hello Spring" to bring the spring winds into the ads themselves.
In Warner Bros' World, it's all about performances, singing, dancing, and dramatic debuts, so we decided to bring them to the spotlight just like that.
Social Media Posts on Weibo. "The Big Debute"
As the heat-up, we wanted to bring more attention to the toys we made a series of posters just about what Looney Tunes are about. So we created the following social media ads first to bring our consumers in with The Broadway Style.
Social Media Posts on Weibo. "The Spring Eve"
The public awareness we had was more than enough which made the publish day easier than we thought. To let the spring breeze into the KFC, the children's playground area was decorated with greens and flowers (unfortunately none photo was taken :( ) With the digital Menu Board and social media posts are undated to the spring look at the same time.
Digital Menu Board. Ording Menu (Main Window)
Social Media Posts on Weibo & Offline Print. "Hello Spring"
CREDITS:
Client: KFC Kids | Creative Director: Jim Shen | Art Director: Nici | Account Management: Sunny, CuiCui | Illustration: JinTian Xu | Photography: Snail Studio | Postproduction: FeiFei, Yuki.