" You don't have to be tall to reach the stars."
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2021 Pokémon x KFC Kids | Created by Nici & her team
Published work: Visual & concept design for KFC Chinese New Year Kids' Meal combo.
Brief: Created a campaign for the Seasonal Meal Combo to help increase sale and market awareness. Toys are the main selling points for the campaign.
We heating up the campaign on the night of New Year's Eve, with the popular webcaster Weiya on the biggest online shopping channel Taobao. We offered a big discount on the combo that comes with the exclusive music box via the streaming channel.
Social Media Posts (Weibo, TaoBao & Official KFC Ordering App). "The New Year Fantasy"
The key visual is cheerful and as dramatic as possible due to the biggest day for all Chinese people, and luckly, the launching was a huge hit for the public.
Print OOH. "The Show of the Year"
Themed Digital Menu Board
Social Media Posts (Weibo & Wechat). "The Show of the Year"
CREDITS:
Client: KFC Kids | Creative Director: YongChao Zhang | Art Director: Nici | Account Management: Sunny | Illustration: YiDing Zong | Photography: MeiDi | Postproduction: PengPeng, XiaoWei Jiang, Xiao Yu